Integrate Yay! Forms with RD Station Marketing

Why integrate Yay! Forms with RD Station Marketing?

RD Station Marketing is an all-in-one marketing automation platform designed to help you build better campaigns, nurture leads, and generate qualified opportunities. It centralizes your digital marketing efforts in one place — from social media and email to landing pages, pop-ups, automations, and analytics. Integrating RD Station Marketing with Yay! Forms allows you to automatically create or update contacts and send conversions whenever a form is submitted.

Lead nurturing and conversions

Once your account is connected, you can map form fields to create or update contacts in RD Station Marketing. You can also send conversions tied to each contact and add tags to segment leads based on their responses.

Automation and conditional sending

Use tags, conditional sending, and the Run on previous responses option to control when and how your data is sent. With RD Station Marketing’s automation features, your leads receive the right message at the right time and follow a personalized journey toward becoming customers.

How to use this integration

1. In Yay! Forms, open your form, go to the Integrate tab, select RD Station Marketing, and click Configure.
2. Connect your RD Station account.
3. Map your form fields to RD Station Marketing contact fields.
4. Enable Send conversions to associate conversions with the created contact.
5. Add static tags or assign dynamic tags based on form responses.
6. Use conditional sending to send data only when specific conditions are met, and enable Run on previous responses when needed.